Imagine this : A customer is in your shop  talking to one of your sales people and is engaged in a discussion about the product, but there is no real selling happening. The customer finally says: ‘Thanks – I need to think about it, then walks away.

Missed opportunities like this happen every day in jewellery shops. How much money is YOUR business losing from not providing the right retail sales training for every one of your sales people.

On this training course, delegates learn:

• About selling, buying and what customers need from the jewellery sales person

• How to structure a sales conversation and why it’s important

• How to present diamonds and jewellery.

• Listening and questioning skills to help understand needs

• To present product or service features and benefits

• Approaches to handle typical objections

• How to recognise buying signals and ‘close’ naturally

• To create an excellent lasting impression

This training course will develop basic sales skills for people who are new to selling in the jewellery and high value retail world.